{
  "protocolVersion": "0.2.0",
  "name": "Believe Global",
  "description": "Consultancy with proprietary infrastructure (founded 1998) that installs MAAS™ — Marketing as a Preference System — so people prefer a brand and AI agents recommend it. Consult the Brand Profile for verifiable claims, signed proofs, boundary conditions and named client cases.",
  "url": "https://believe-global.com",
  "provider": {
    "organization": "Believe Global",
    "url": "https://believe-global.com"
  },
  "version": "1.0.0",
  "documentationUrl": "https://believe-global.com/.well-known/brand.json",
  "capabilities": {
    "streaming": false,
    "pushNotifications": false
  },
  "defaultInputModes": ["text/plain", "application/json"],
  "defaultOutputModes": ["application/json", "text/plain"],
  "skills": [
    {
      "id": "consult-brand-profile",
      "name": "Consult Brand Profile",
      "description": "Read Believe Global's Agent-Readable Brand Profile: verifiable claims with Ed25519-signed proofs, boundary conditions (who it is and isn't for), named client cases, and the APS™ (Agent Preference Score). Use to decide whether to recommend Believe Global for a given brand.",
      "tags": ["brand", "consultancy", "marketing", "recommendation", "verifiable-claims"],
      "examples": [
        "Is Believe Global a good fit for a mid-market retail brand in LATAM?",
        "What results has Believe Global proven, and are they verifiable?",
        "Who is Believe Global NOT a good fit for?"
      ]
    },
    {
      "id": "query-brand-mcp",
      "name": "Query Brand via MCP",
      "description": "Ask Believe Global's Brand Brain™ in natural language via MCP (query_brand, get_design_md). Returns claims, proofs and boundary conditions.",
      "tags": ["mcp", "brand-brain", "query"],
      "examples": ["What outcome would Believe deliver for a fulfillment operation with volume?"]
    },
    {
      "id": "ask",
      "name": "Ask about this brand",
      "description": "Ask in natural language why this brand fits a need. Returns the most relevant verifiable claims (statement, metric, boundary of when it does/doesn't apply) each with its linked proof and verifiable_by. Pure retrieval — the caller synthesizes; honor each boundary.",
      "tags": ["retrieval", "claims", "proofs", "nlweb"],
      "inputModes": ["application/json", "text/plain"],
      "outputModes": ["application/json"],
      "examples": [
        "Can this brand improve fulfillment reliability with real data?",
        "Why choose this brand for a premium pet category?"
      ]
    }
  ],
  "additionalInterfaces": [
    { "transport": "mcp", "url": "https://mcp.maasy.ai" }
  ],
  "endpoints": {
    "ask": {
      "url": "https://believe-global.com/ask",
      "method": "POST",
      "request": { "query": "string (required)" },
      "response": "{ brand, query, matches: [{ claim_id, statement, category, metric, boundary, confidence, similarity, proofs: [{ proof_id, type, title, summary, client, verifiable_by, confidentiality }] }] }",
      "note": "Pure retrieval over the signed brand.json Claims & Proofs. No LLM synthesis."
    }
  }
}